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The History of the Garden Party

Garden parties have been a staple of English high society for centuries. From the grandeur of the aristocratic gatherings to the more humble village fêtes, these events have been a way for the English to celebrate and socialize in the beauty of nature.

The history of garden parties in England dates back to the seventeenth century when the French nobility introduced the concept of “fête champêtre” or rural party. The aristocrats of England soon followed suit, hosting their own garden parties, complete with elaborate decorations, musical performances, and copious amounts of food and drink.

The tradition of garden parties gained popularity in the eighteenth and nineteenth centuries during the reign of Queen Victoria. Her Majesty, along with Prince Albert, hosted lavish garden parties at Buckingham Palace, inviting members of the aristocracy, politicians, and prominent figures from society.

These events were an opportunity for the royals to connect with their subjects, showcase the beauty of their gardens, and indulge in the pleasures of good food and company. The garden parties were often held in the summer months and were highly anticipated by those lucky enough to receive an invitation.

In the early twentieth century, garden parties became more accessible to the middle class, who were increasingly able to afford homes with gardens. These gatherings became a popular way for families to socialize and enjoy the great outdoors.

Despite changes in society and the world, the tradition of garden parties has remained a beloved aspect of English culture. Whether it’s the grandeur of a royal garden party or the simplicity of a village fête, the English continue to celebrate the beauty of nature, good food, and great company.

In recent years, the concept of the garden party has expanded to include more informal and creative gatherings, such as picnics, barbecues, and outdoor music festivals. Yet, the essence of the garden party remains the same – a celebration of the simple pleasures in life, the beauty of nature, and the joy of sharing these experiences with others.

Lucys 16th Birthday Party

Lucy’s 18th Birthday party

18th Birthdays are our most popular booking. As we said on Dragons Den, over 50% of all our bookings are 18th & 21st Birthdays. We live and breathe these parties, and we want to make every single one, and unforgettable memory for everyone involved.

Lucy’s parents ask us to throw and 18th Birthday that she wouldn’t ever forget, and that’s exactly what we did. Lucy loved palm trees, flamingos & hot tubs, so we combined these with the 12m igloo premium package, and our first ever arctic beach party was born.

Brexit – whatever happens, let’s party!

Brexit has been rumbling on now for nearly 3 years and we are waiting with bated breath – how is it going to affect the future for us all? The outcome is still pretty murky with none of us really knowing what’s going to happen.

As a business, we will be approaching it in the knowledge that we will adapt accordingly, whatever happens. As some clever person once said, ‘what will be, will be’.

We like to look on the bright side at Igloo Disco and we know that situations which throw up the biggest problems often throw up the biggest opportunities. The unknown is always scary but with it brings opportunity and growth.

If you’re with us in this thinking, now is the perfect time to keep morale high, whether that’s at work or amongst friends and families. We are offering some amazing discounts on Igloo Disco packages booked with us when you quote ‘always look on the bright side of life’. At Igloo Disco, we don’t need an excuse to party, but we’re happy to help you find one!

We are here to help with all of your party needs, big or small via our boutique events planning company providing unforgettable parties in our inflatable Igloos, offering the ultimate ‘wow factor’.

We’re your one-stop party shop, giving you the full party package and taking the leg work out of the organising by providing an events management service with it.

So who’s with us?! Let’s keep positive and remember to always find a reason to party!

Igloocast 03 – James Winter

Our second slice of igloocast is brought to you by James Winter, who has spent eight years as a house DJ, six years as a producer and five years as a promoter, running his own nights in Leeds, London, and co running two successful events in Melbourne.

Igloocast, brought to you by Igloo Disco, The Ultimate Party!

igloodisco.co.uk

 

Top 5 Festivals This Summer

Festival season is the around the corner, but you’re spoilt for choice! The diversity in festivals is growing and it’s becoming seemingly difficult to gather the squad and choose the right one. UK festivals are renowned for their creativity and extensive lists of the world’s best performers. Whether its electronic music or live bands that gets ya movin, we’ve created a list of the top 5 hottest festivals to check out this summer.

El Dorado

You may not have heard of this little gem, and that’s the beauty of it. This underground and still relatively unknown festival is akin to the rebirth of The Secret Garden Party. It’s funky, full of color and creativity with an impressive electronic music line up. If you’re a drum and bass lover or consider yourself a disco diva, this festival can cater to all. Boutique camping is available for those who glamp in style! Originating from a club night in Leeds called Cirque De Soul, these guys really know how to throw a party. Shake your money maker on the floatable lake stage or find your zen at a yoga class in the healing fields. Expect fancy dress, floating stages, ball pits, water slides and fire throwers. This festival truly is an asset to the UK festival scene.

Boomtown Festival

The infamous Boomtown festival is on its 11th year, and boy do they know how to bring the vibes! The stage production is like no other, this is a city rather a festival! Get lost and explore the intricate winding streets and immersive music venues. The city is split into four distinct districts each with their own quirky story and characters to assist you along the way. This is the ultimate alternative festival, expect punk, gypsy swing, jungle, drum and bass, psytrance, techno, reggae and many more. Spend the day at inspirational talks and workshops and the evening dancing all over the city. Create your own story at boomtown, this is the ultimate alternative experience.

Houghton Festival

24-hour music I hear you say? Yes, this is the festival that never sleeps. Whether you are a night owl or an early bird, there is always a beat for you to dance to at Houghton festival! Brought by the legend himself, Craig Richards and produced by Gottwood – it has been voted the UK’s best new festival. A plethora of true musical and artistic talent is on offer and with no phone signal on the site, you’ll be teleported into a new dimension of dancing. So for this one, put down the iPhone and pick up your dancing shoes. A fine selection of techno and house music is on offer and a selection boutique camping to choose from. Tipi’s or yerts to airstream camping vans are up for grabs! Electronic music lovers, this certainly not one to be missed!

Top 5 festivals this summer

Reading and Leeds

The legendary annual pair of festivities from north to south are renowned for their impressive and unique line ups. Starting in the midst of 1961 this festival has and continues to host some of the world’s biggest legends on their stage. If bands are more of your forte, then Reading or Leeds is for you! Bands by daylight and dance music by night. This festival never fails to impress festival goers of all ages and walks of life. If you’re heading to Leeds, just don’t forget your welly’s! This 5-day festival never fails to provide copious amounts of mud but endless amounts of fun. For a good all-rounder – Reading or Leeds is the festival for you.

Glastonbury

The best has to be saved for last. The legendary Glastonbury is the holy grail of all festivals. Still going strong since 1970, this festival is notorious for its stone circle sunrises and has offered generations of enjoyment. It takes the throne as the largest greenfield festival in the world, holding 175,000 people. The history of the hippy began here and it’s an absolute must for any festival goer. Tickets are competitive so get registered and have your phone and laptop at the ready. And don’t forget your map, Glastonbury is not one to get lost in! This is the ultimate experience, so if you’re a serious festival frenzy then this is the one for you.

So there you have it, the five hottest festivals to check out this summer! Festivals are just as much about the people around you, so round up the troops and get partying this summer!

Demi Brookes

Festival Fashion Tips

Our tips for festival fashion

The long winter nights are passing and you’re dreaming of those sweet summer days. Festival season is nearing which only means one thing…festival fashion! Festivals are a time to let go of conventional dress code and channel your inner unicorn. This is a time where glitter smeared all over your face is totally acceptable and fluorescent coloured wigs are there to save your bad hair days.

Festival fashion is no longer a pair of wellies and a waterproof coat, it’s a time to express your sartorial prowess which society suppresses. There are no rules, so big and as bold as you please! However, you don’t want to be cliché so we’ve created a list to ensure you get the insta-savvy look this season!

Coloured Hair Braids and Wigs

When in doubt, wear a wig! When do you ever have the chance to match your hair to your outfits? Short, long, curly or braided… this is the ideal way to keep you looking fierce and tame your mane! Ever fancied a fringe and a short bob but too afraid? The looks are endless and fuss-free. If you are not a fan of wigs, why not try rainbow coloured braids? French Platt with your favourite colours and you’re set up for the festival with some serious sass.

Festival Fashion Tips from Igloo Disco

Festival Fashion Tips from Igloo Disco

Kimono Kimono Kimono!

An absolute festival must is a selection of kimonos. The kimono is the star of the show, whether you’re a sucker for paisley or a die-hard tie die lover, there is a kimono out there for you! The beauty of it is, a few savvy kimonos jazz up simple shorts and t-shirts and enable you to pack light. Perhaps choose three distinct statement pieces and you’ll have a different look each day with little fuss! Channel your inner bohemian babe or disco diva with a unicorn sequin look.

Festival Fashion Tips from Igloo Disco

Festival Fashion Tips from Igloo Disco

Eco Glitter

Become a mermaid but remember to look after our beautiful oceans, eco glitter is a cruelty-free way to shine! Play around with different colours and sequins, whether its half-moons from your temples or under your eyes, get creative and transform your face into a disco ball. Glitter goddesses don’t just apply it to their face…why not try French plats and a glitter parting? or a diamond pout with glitter lips? It’s super easy to apply, use Vaseline or another adhesive and dab away! Festival fields are your time to sparkle, so don’t forget your ‘guilt free’ glitter!

Festival Fashion Tips from Igloo Disco

Put on your Dancing Shoes

You want to avoid a blister disaster, so pack your shoes wisely! Comfort really is key here, but comfort can be cute! Why not try some rainbow laces in your favourite pair of doc martins or a pair of tie die comfy socks? Take your comfiest boots and jazz them up with accessory’s to look fab but be functional.

Statement Piece

You are a queen and you deserve a crown! So why not spice up your life with a festival head crown?! Whether you’re vibing a flower power hippy chic or a sequin dreamer it’s time to take back your throne queen bee. Or perhaps make your statement in a feather headdress and become a true warrior goddess. Or maybe your sass can be embraced in a sequin military hat. Whichever you fancy, just remember it’s all in the headwear, honey!

Festival Fashion Tips from Igloo Disco

Be Practical but Fabulous

British festivals are renowned for pouring it down, but that doesn’t mean you have to dampen your sass. By all means, remember the practicalities but make them fabulous. Why not try a holographic unicorn raincoat rather than a plastic poncho? Or strut your stuff in some wedge wellies. A fur coat is the best way to stay warm but stay sass. Bet on a bum bag, but make it a sparkly one! And remember your sunglasses for those ever-changing sunny spells, use it as an opportunity to pull off the wackiest pair you can find.

So there you have it, a fashionista guide to festivals this summer! Whatever the weather, there is always a way to look insta-fabulous. However, the best accessory is your smile, so make sure your shining and smiling at the festivals this summer.

Demi Brookes

Party Planning Checklist

[vc_row][vc_column][vc_column_text]So you’ve decided to throw a party, but where do you begin?!  

Throwing a party is certainly rewarding, but it requires adequate planning for a smooth sailing ride. On the big day, you want to be enjoying your party with your guests, not stuck in the kitchen swamped with last minute baking. This party planning checklist will offer you 20 necessary tips for planning a party alongside a time structured plan. Undoubtedly, the first month prior to your party requires the most brain power, so if you’re planning a party for next month it’s time to get to action. Follow this guide in a linear order for plenty of free party planning ideas.

One month out: party planning checklist

1) First of all, let’s go back to basics. What is the purpose of this party and who is it for? This may seem blatantly obvious, but to establish this grounding will ensure efficiency for the rest of the planning. Whether you are throwing a Birthday, Christmas or a party to celebrate, be sure to have your purpose before the planning begins. Once you’re clear on purpose, it’s time to think about the budget.

2) Being realistic is key to beginning your planning. Yes, you may want to impress your loved ones with an evening of lavish but know your limits. Take your time here to mull over your expenditure and establish a budget that works for you. Try splitting your budget into venue, catering and entertainment for a workable structure. Regardless of your budget, you can get creative with DIY decorations and bake your own food. Once it has been established, the real fun begins!

3) Now it’s time to choose a time and a date. Having a date in mind is essential before searching for venues, in order to ensure availability. Timing is also crucial so that your guests can put the necessary arrangements in place to attend. The purpose of your party will determine the obvious times and date to choose. If you are throwing a party aimed at adults, early evenings would be your best option. Or if it’s a party for children, Saturday mornings are ideal. Consider the purpose of your party to establish a suitable time and date!

4) Next, location, location, location! Where would you like to throw your party? Is it suitable for the size of your party? Is this location accessible for guests? What are the public transport links? Do you need to pay for your attendee’s transport? These are all important questions to consider within your budget! Whether you are planning to throw a party in your home or rent a space, think carefully about how to your guests will travel. Once this has been considered, contact the venue with your time and date to inquire about availability.

5) So you have your budget, date, time and location! But what’s a party without people?! Time to whip out your address book and decide who to invite. At this stage, you need to know how many people you want to cater for, this will make the verdict considerably less daunting. Make sure your numbers are realistic and in alignment with your budget! Unless you want to invite every man and his dog, spend time considering your guest list.

6) The guest list can take a while, so during this brainstorming think about your theme! Having a theme can excite your guests and get them in the party mood. What is the specific purpose of your party, could you align this with a fancy dress theme? Or you could gear your catering towards a particular theme such as Mexican night? Get creative and think about how you can personalize your party.

7) The final step for the one-month countdown is to get your invitations out. Hopefully deciphering through your Facebook friends has provided you with a finalized guest list. You have your location, date and time and possible theme in order. So now you’re ready to get the word out! The most popular and efficient way to do this is online, but you could keep it traditional and have invitations sent through the post. Just ensure you have an RSVP system to ensure attendance.

Three Weeks: party planning checklist!

You’re one week closer! You have the foundations lay down for your ‘do of the decade’ so let’s get down to detail.

8) Food and drink. Firstly, referring back to your purpose, are you planning on supplying food? A fancy three course sit down meal or a finger food buffet? Would you like canapes and snacks throughout or are you opting for a liquid lunch? Consider your timings here. Will your guests be hungry at the time of your party? If you are supplying food, keep in mind allergies and vegetarian options! Secondly, keep the liqueur flowing! Whether it’s cocktails or mocktails, make sure there is enough to go around. Drinking, whether it’s alcoholic or not is a focal point of every party. Consider your guests and make sure you offer a variety for everybody.

9) Choose your suppliers! You’ve made a final decision on food and drink, but are you going to hire party caters, in-house staff or provide homemade goodies for your guests? As commonly referred to throughout these party planning tips, check your budget! Decide if you can pencil in a cocktail waiter or whether you would prefer to order in the supplies and ask a friend. Searching for suppliers is a big task, so be sure to establish what you would need to hire and whether you would prefer to provide it.

10) Next is the décor. Why not try creating a mood board to channel your décor ideas?
From balloons to table pieces, create yourself an essentials list before you start surfing the web. No doubt you will want it all, so take your time here comparing prices and working with your budget. Once you have a good idea of exactly what you will need, write a shopping list! Spend the majority of week three researching your supplies to ensure you grab the bargains. And before purchasing online, check the arrival date! Any goods coming from China could turn up a little too late for your big day. A tip to save on your budget is to consider being your own supplier by getting creative and crafty.

11) Now it’s time to think about Entertainment. You’ve visualized the décor, the food and drinks are in order but how will you keep your guests grooving? Adjust the ambience to the purpose of your party and then plan entertainment accordingly. Music should be your first protocol, would you like to hire a DJ or ask a friend to come and spin some records? Perhaps you would like to hire a band or ask a family friend for an evening of acoustics. Whatever suits your purpose, just keep in mind that music is key! If you’re planning a kid’s party, think about entertainers or if it’s a family party, ensure entertainment for everybody.

Two-weeks to go: party planning checklist!

Phew, you’re halfway there! And the best part is, you’ve done most of the hard work. The two- week benchmark is the time to check detail and confirm that everything is in order.

12) Ensure you have ordered all of your supplies, and double check your delivery date! You don’t want to find yourself missing 150 plastic cups on the day of your party. Go over your list and ensure you’ve ordered all of the necessary means.

13) Follow up with any bookings, if you’ve decided to hire a DJ or a caterer, drop them an email to confirm the times and dates.

14) Spend the rest of this week creating any DIY decorations such as personalized table name cards and homemade bunting.

One week: party planning checklist

It’s so close…time to get moving!

15) Whether you have decided to hire caters or provide refreshments, spend this week shopping for your necessities. Everything from food and drink to party poppers, make sure you are thoroughly prepared. If you are preparing food, be sure to spend a few days prior to the party prepping this accordingly. Why not splash out on your party frock or a fancy suit? Get your outfit in order, to reduce a stressful morning of digging out your wardrobe on the big day.

16) Send out a reminder and check RSVP to all guests. You need to be certain on a final number of guests, to ensure you have enough supplies.

17) If you are hosting your party at home, why not have a trial run of the layout? Move around the necessary furniture and have a spring clean. Visualize the party and begin your decorations a day or two before the party. Pull out necessary crockery and begin to set up.

On the day: party planning checklist

Finally, the day you have been waiting for! No doubt the party excitement and anxiety is high! Be sure to get an early night before and wake up feeling refreshed and ready to seize the day.

18) Finalize all of your decorations, perfecting the last few touches. Prepare the bar and layout space for your caterer or set up your buffet. Whichever approach you have chosen, ensure food and drink is ready for when the guests arrive.

19) Get the music pumping! Set up the atmosphere, whether you are in your home or at the hired venue. Get the music on early, so you’re already in a party mood for when the guests start arriving.

20) Have fun! You’ve spent the past month planning and perfecting this party, so enjoy it! Being a ‘hostess with the mostess’ includes attending the party. Everything has been so carefully planned that you can relax and bask in your own production.

So there you have it, 20 party planning tips to guide you through planning your party. Hopefully this guide has given you the support needed in order to throw the perfect party. (expand).[/vc_column_text][/vc_column][/vc_row]

Prom Entertainment Ideas

[vc_row][vc_column][vc_column_text]So you’ve made it! High school has come to an end; GCSE’s will no longer be the focal point of your existence! You’re ready to roam free and let the world become your oyster. You cannot contain your excitement, but it’s also the end to an era, a long one indeed. You’ve put your blood, sweat and tears into high school but it’s also the place that has shaped you. You have met your friends for life and you’ve become a team. So now it’s time to plan a night to remember with the people you will never forget…

The initial excitement of having all of your favourite people, in one place, celebrating freedom is certainly overwhelming. You ask yourself, how do we give our prom the wow factor? I can let you into a secret: it’s all centred around prom entertainment. From the moment guests arrive, you want the atmosphere to thrive, magnetising everybody to the dance floor! It’s all exciting, but try not get lost in the midst of this! Prom entertainment ideas take a lot of careful consideration. But don’t worry. This guide will give you an insight into exactly where to start!

Pick a Theme!

Choosing a theme is where the fun begins. This is a chance to delve into your creativity. Before asking yourself what activities are offered at proms, let’s determine the basis. Themes can be as wild as your imagination, from Mardi Gras to Alice in Wonderland. This all depends on personal preference. For a touch of elegance, traditional black tie formal or 1920’s theme could be appealing. A masquerade ball is another option, adding an element of mystery to the evening. Determining your theme gives the foundations for your prom entertainment ideas.

Determine Your Budget

First of all, prom entertainment can be as little or as large as the budget. A guest appearance of Justin Bieber or one night only with Drake sounds dreamy. But it’s not MTV cribs…so being realistic is the first step to determine costs. For prom event planning, you want to aim for cost-effective entrainment, keeping everybody starry-eyed without burning a hole in your pocket. You want people to be dancing, so let’s begin with the music.

Prom Entertainment: Music

Music is the universal language; everybody loves to shake a leg. So choosing the music is the top of your prom ideas list! Hiring a DJ who knows how to get the crowd rocking with the 90s classics, all the way through the “noughties” to your top 40 is a great place to start! Whether it’s Ashanti and Ja Rule that gets the guests moving, or a disco classic, a DJ can offer it all. A reminiscence of Cotton Eyed Joe from your primary school discos is bound to get the shapes thrown. Requests can be made throughout the night to please everybody: slow dances to break dancing. Therefore, a DJ offers smiles all around.

Live bands are another option to consider. Hiring a live band can offer a unique musical experience, with a particular genre or a band to cover all of the classics. If you have decided to gear the prom towards a particular theme, a tribute band could be a great option. The bottom line is, that as long as the dance floor has plenty of energy, it’s a winner!

Prom Entertainment Ideas

Prom entertainment does not stop with just music! Remember the parties from your childhood…magicians, bouncy castles, games. Although you may be a little old for pass for the parcel, why not consider these childhood classics into your school prom ideas! First of all, magic at all ages is entertaining, so blow the minds of your peers and hire a tip-top magician, you never know what trick he has up his sleeve! A photo booth is another great option to consider, who doesn’t like capturing the moment in a fake moustache and a cowboy hat?! A fancy dress photo booth will get capture the Kodak moments, whilst providing endless amounts of fun.

If you want to push prom entertainment to its limits, a cabaret show may be exactly what you’re looking for. Why not lure the guests away from the dance floor, with exquisite acrobatics hanging from the ceiling or performers playing with fire? And if circus acts aren’t your thing, get glamorous and hire Paparazzi photographers. Give your guests the gift of stardom, from the moment they arrive on the red carpet to the final boogie!

Prom Entertainment: Décor

So, you’ve decided how to keep the guests grooving and thoroughly occupied, but the visuals are of equal importance! In order to appeal to all of the sense, let’s discover a way to visually grab your guests. It’s all in the ambience, darling! Be sure to choose a venue that can be dressed up with fairy lights and a disco ball. Depending on your theme, you may have specifics but just be sure you’ve pencilled in a strobe! Décor is determined by your budget, from homemade bunting to chandeliers. This is where prom organising companies can take the reins in a true transformation of a venue and bring your dreams into reality.

Prom Entertainment: Refreshments and Catering

We’ve covered what activities are offered at proms, but eating and drinking is an activity, right?! It’s certainly a crucial part of the package. Get gastronomically glamorous with a luxury chocolate fountain or a gourmet selection of canapés. Prom organising companies can cater to your needs, providing mixology and impressive pop-up cocktail bars. Whether you are interested in a banquet for the kings and queens or a platter of punch bowls, just be sure to provide enough for everybody.

Summary: Get Planning

So, there you have it: a guide to planning your school prom! Hopefully, your creative juices are flowing and you’re bursting with ideas. On a final note, if you would like to give your guests the equivalent of a party bag, why not try school leavers’ hoodies? You’ve provided a night to remember, so let them be reminded each day of just how awesome your class was!

Now it’s decision time, which theme excites you? DJs or brass bands? Photo booths or bouncy castles? If your mind is boggled with extravagant ideas, get in touch with our prom organising experts for professional guidance.[/vc_column_text][/vc_column][/vc_row]

6 company Christmas party ideas

In charge of organising the big company Christmas knees-up and terrified of making the wrong decision? Don’t worry, you’re not alone. To alleviate your misery, we’ve compiled a list of the six best Christmas party ideas your employees are bound to love.

Riddle me this

For the logically inclined, here’s a great team-building exercise to get everyone involved. Working together against the clock, the idea is that you’ll solve lots of puzzles, codes and riddles. At The Great Escape, there’s a host of rooms with differing themes to choose from such as King Arthur’s Secret, Alcatraz and the scary-sounding Asylum.

Skates on

As clichéd as it can be, ice skating is best enjoyed at Christmas time, and brings out the inner kid in just about everyone. Even if you just make it a part of the work Christmas celebrations, you can’t get much more festive than wrapping up warm to glide around the Christmas tree.

corporate events

Cook off

Everyone loves food, and possibly cocktails even more so you can’t go too far wrong by booking everyone in for a Christmas cooking and cocktails session. And just as you’d expect at a cooking school, you get fed after you’ve made your foodie delights, and maybe even a Christmas gift box to take away if you’ve got a particularly generous allowance.

Kings and queens

What an enchanting venue a castle makes. Picture the scene: the Christmas trees will be glistening with lights, the reindeer will be munching away on carrots and attendees will love sipping on the mulled wine while it’s cold outside. A venue like this screams out for a murder mystery game and a true banquet meal.

That’s the ticket

Possibly one of the most extravagant ideas, book an entire carriage aboard the Belmond British Pullman for a luxury train trip to remember. Sommelier-selected bubbly, a customised menu created from the freshest ingredients and a ticket wallet to go away with are some of the perks if you decide to whisk everyone off their feet.

Reely good fun

An integral part of Christmas for many and a good excuse to cosy up with popcorn and a hot toddy, a Christmas movie marathon makes for a fun and relaxed Christmas party. Choose a few of the office’s favourite films, find a good venue such as this one and make sure there are enough beanbags or comfy seats to everyone to unwind.

If you have an idea that you think needs bringing to life, why not consider a party in an igloo? Ours make fantastic, ‘wow-factor’ venues and can be customised in all the ways you can think of from lighting to music.

Can a corporate event add value?

Corporate events are a great way for businesses to engage with customers and expand their audience base, and they have become big news over the past few years. There are lots of ways to run a corporate event, and they also offer several advantages for your firm. We have listed four reasons for you to take a look.

Build brand recognition

By hosting an event and building hype around it, you’re able to promote your name and help people to connect with your brand. Generating this sort of exposure is excellent if you are planning an event that will go off with a bang and it means you will be remembered for the right reasons.You want to make sure you select your suppliers, your venue and your activities so you can generate the right buzz around it in the lead up, during the event and long after. Ask yourself: “Will it get people talking?”

Foster interpersonal relationships

Meeting customers and other professionals in person is an invaluable part of hosting a corporate event as it allows you to widen your network of contacts and connect with your clients and audience on a personal level, in turn impacting on their active engagement. You get to converse with that person in front of you in ways that a Facebook post or a Tweet cannot, get to know them, and leave a lasting good impression.

Corporate Event

It strengthens your team

Getting employees together for your event and giving them a shared aim can work wonders for morale, motivation among staff and elevate the working mood. Everyone is working hard to make the event a success, and they all share in the triumphs and setbacks you encounter along the way so they can bond as a team.

Download our brochure to find out how you can wow your guests

Boosting sales

At the end of the day, you will want to see some results from your event, and this can eventually be measured from the number of sales and leads you generated from having a presence on that day. Just remember that while it’s tempting to just look at the sales won on the day, you also need to review the results three and six months down the line if you are to gauge the true outcome more accurately.

Corporate events provide you with many opportunities that you wouldn’t ordinarily have access to stuck behind a computer so go out there and grab them with two hands. If you’re a relatively new organisation, hosting events can be great for you to build trust with your audience.

 

At Igloo Disco, we like to help companies throw a corporate event with the ‘wow’ factor. Think you could do with some corporate event management tips? Check out our article which will serve as your guide.