Can a corporate event add value?

Corporate events are a great way for businesses to engage with customers and expand their audience base, and they have become big news over the past few years. There are lots of ways to run a corporate event, and they also offer several advantages for your firm. We have listed four reasons for you to take a look.

Build brand recognition

By hosting an event and building hype around it, you’re able to promote your name and help people to connect with your brand. Generating this sort of exposure is excellent if you are planning an event that will go off with a bang and it means you will be remembered for the right reasons.You want to make sure you select your suppliers, your venue and your activities so you can generate the right buzz around it in the lead up, during the event and long after. Ask yourself: “Will it get people talking?”

Foster interpersonal relationships

Meeting customers and other professionals in person is an invaluable part of hosting a corporate event as it allows you to widen your network of contacts and connect with your clients and audience on a personal level, in turn impacting on their active engagement. You get to converse with that person in front of you in ways that a Facebook post or a Tweet cannot, get to know them, and leave a lasting good impression.

Corporate Event

It strengthens your team

Getting employees together for your event and giving them a shared aim can work wonders for morale, motivation among staff and elevate the working mood. Everyone is working hard to make the event a success, and they all share in the triumphs and setbacks you encounter along the way so they can bond as a team.

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Boosting sales

At the end of the day, you will want to see some results from your event, and this can eventually be measured from the number of sales and leads you generated from having a presence on that day. Just remember that while it’s tempting to just look at the sales won on the day, you also need to review the results three and six months down the line if you are to gauge the true outcome more accurately.

Corporate events provide you with many opportunities that you wouldn’t ordinarily have access to stuck behind a computer so go out there and grab them with two hands. If you’re a relatively new organisation, hosting events can be great for you to build trust with your audience.

 

At Igloo Disco, we like to help companies throw a corporate event with the ‘wow’ factor. Think you could do with some corporate event management tips? Check out our article which will serve as your guide.

Why corporate team building matters to your business

Any business owner knows that to produce great work, you have to be able to rely on a great team to deliver it . To do this, it’s worth investing the time and effort into making sure that each individual commits to the group effort. So get everyone on the same page with corporate team building exercises to reap these rewards.

Keeping team members happy

Everyone will feel at ease expressing their opinions, and open communication means that no one feels that they can’t express themselves. Be clear on everyone’s roles so that they own their responsibilities and know who to turn to for specific requests. This then facilitates an efficient team.

Make sure your team is motivated

Tasks that increase an employee’s confidence in themselves and the wider team continue to deliver long after the training session. Consider it this way: they are more likely to think of ways to evolve and change to improve which in turn helps your business grow.

It doesn’t have to be awkward

Keep team-building activities as normal as possible by going for the activities that are fun and natural – something like bowling would do the trick. It will make your staff feel valued and it’s well-known that when staff feel appreciated, they feel motivated to produce great work.

Team culture

Developing interpersonal relationships (outside of work as well as during) and a sense of belonging within the team can work wonders for boosting positive morale and building trust and respect for each other. What’s even better is that it helps to break down barriers between senior managers and employees because everyone has to work together.

Foster creativity

Moving your team into a new situation can only do them good because the challenge of being faced with the unfamiliar can bring out the best in the problem-solvers, and encourage innovative thinking. If they can bring these new ways of thinking into the office then you’ve got yourself a team with bona fide analytical abilities.

Team building activities can give your staff strength in numbers, as well as make the most of their individual skills. Be sure to build these sessions into your annual business plan so that you get the long-term benefits, because no matter which way you look at it, corporate team building matters to your business today, next month and years down the line.

Want to find out how we can transform your corporate team building event? Our team will only be too happy to give you a free quote.

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